As a brand born at a time when fighting for Climate Change & Social Justice is part of the younger generation’s DNA, we felt it was our duty to be more aligned with these values & show our support to the next generations by providing them with a brand that suits their visions.
We are committed to understanding the negative impacts that we create as a a brand & are working towards understanding how to lower those impacts & better yet, turn them into more positive ones. For us, it is not just about creating beautiful, high quality & affordable jeweller. It is also about matching that beauty with more mindful practices – aiming o not harm our people & planet in the process.
That is why we have set out a Commitment Roadmap, that w ill help to guide us on this journey, always keeping in mind that the road of a sustainable journey is all about “progress & not perfection”.